Online course · 8 modules
Build one revenue system your whole team can run
Missed targets, teams blaming each other, clients who leave almost as fast as they arrive. Those are symptoms. This course shows founder-led businesses how to find the behavior underneath them, then build the strategy, process, and execution that fixes it at the cause.
The idea this course rests on
Revenue is a behavioral problem, not a process problem.
Your business runs on one connected system: strategy, process, and execution. Execution is the behavioral pillar. When the strategy isn’t landing, you look at what people actually do, not the process map on the wall.
Sound familiar?
Most founders treat these urgently, because they feel urgent. But every symptom sits on a behavior, and every behavior sits on a belief or an incentive. That’s the only level where anything changes.
“We have a sales problem.”
“Our sales team skips discovery because close speed is what gets rewarded, so we’re selling to people who churn.”
One of those is a symptom. The other is something you can change.How the course is built
Modules 1–3
Diagnose what’s really broken, set a vision and goals built on your actual numbers, and get precise about who you serve and why you win.
Modules 4–6
Connect marketing, sales, and customer success into one journey, gate every hand-off on data, and put the right people in the right seats.
Modules 7–8
Measure the behaviors that predict results, then make execution consistent and recalibrate as conditions change, without starting over.
The curriculum
Work them in order. Each module feeds the next, and each one ends with something concrete your team can use.
Diagnose where revenue is actually leaking by talking to the right people and reading the right data, then separate the symptoms everyone sees from the behavioral root underneath.
You’ll produce: Your Summary of Findings
Start from a clear vision of what the business will be, then turn it into revenue goals built on your actual numbers rather than founder optimism.
You’ll produce: Milestones tied to the behaviors that drive them
Rank your first, second, and third best-fit customers, understand how they buy, choose your market and the routes to reach it, and sharpen what makes you different.
You’ll produce: Ranked best-fit customer segments
Stop running three separate playbooks. Map the customer journey as one connected system with overlapping steps, continuous feedback loops, and clear, sometimes shared, ownership.
You’ll produce: A connected customer journey map
Lay out each function’s stages as a funnel, define the few data points that must be true before anyone advances, and run a discovery-first sales motion.
You’ll produce: Funnels, a shared data map, and data gates
Define the skills your process needs, put the right people in the right seats, and hire a revenue leader into a working system instead of expecting a savior.
You’ll produce: Skills-based roles and a 30-60-90 onboarding plan
Bring your tools into one source of truth, choose the few numbers that matter, and measure the behavior that predicts results as well as the outcomes.
You’ll produce: A behavioral scorecard and a shared dashboard
The payoff: reinforce the behaviors that drive revenue, run an execution rhythm, fix problems at the cause, and recalibrate as conditions change, without starting over.
You’ll produce: An execution rhythm and a Keep, Add, Modify, Eliminate review
Who it’s for
You’ve outgrown doing it all yourself, but revenue still runs through your instinct, your relationships, and your judgment.
Marketing, sales, and customer success each chase their own number, and lead quality, close rates, and retention suffer for it.
Referral- and relationship-led growth that depends on a few rainmakers. Notes throughout adapt each step to how your clients buy.
Your instructor
Fractional CRO, The Sidehill Group
Jon works with founder-led companies on the gap between the plan leadership believes in and what the team actually does every day. His approach starts with diagnosis, not prescription, and treats consistent behavior as the engine of revenue growth.
This course is that approach, start to finish: the assessment, the goal foundation, the connected journey, the measurement, and the execution rhythm he uses with clients.
Enroll
Everything you need to diagnose, rebuild, and run your revenue system.
Full course
$497
One-time payment
Enroll now Secure checkout. You’ll get access by email right after purchase.Questions
Founders, CEOs, and revenue leaders at founder-led businesses who want growth that doesn’t depend on one person, and a team that works from one plan instead of three.
Yes. Where the approach differs, the lessons include professional-services notes on referral-led routes to market, delivery and renewals, and spreading business development beyond a few rainmakers.
No. Module 7 has you catalogue whatever you use today, spreadsheets included, then decide what to keep, replace, or connect.
Each module includes fieldwork between lessons, like leadership interviews, frontline conversations, and data pulls. Do it while it’s fresh, and carry your notes forward. Every module builds on the one before it.
Find the behavior underneath your revenue problems, and build the system that changes it.
Enroll now