How to Be Successful in Sales: The Trick to Taking Control of Your Sales Brain

February 29, 2020

How does your mindset affect sales success?

Your subconscious and conscious thoughts can work together toward the positive or negative. Learn how to be successful in sales by turning positive thoughts to positive results.

Editor’s note: This post was originally published on 2/16/18 and has been updated for accuracy and comprehension.

Scientists have been studying the human mind for centuries. 

In the early 1900s, breakthroughs by Freud, Jung and others led to an understanding of the presence of subconscious thought. 

Since then, advancements in neuroscience, combined with new ultra-sensitive equipment for monitoring and measuring brain activity, have dramatically increased our knowledge of how the brain works.

Then in the early 1960s, research first demonstrated the connection between the subconscious and conscious mind concerning attitude. The research confirmed theories that the subconscious focuses on needs, wants and desires and how to obtain them.

So how does that relate to harnessing your sales brain or answer the question of how to be successful in sales?
The link to sales success

One of the most important findings was that, unless we provide direct input on what we want, need, or desire, the subconscious will make something up based on our day-to-day experience. 

The subconscious is generally focused on the optimistic view – thoughts like “How do I get that?” instead of “I don’t think I can have that.” 

The subconscious mind is creative, positive and goal-oriented; it constantly works behind the scenes to define and seek out ways to get what we want – including how to be successful in sales

The perfect sales brain!

Mindset is everything in a sales brain

Unfortunately, the subconscious brain has a counterpart that is much less positive. 

While the conscious mind is also focused on achieving the task at hand, it’s more logical, negative and past-oriented. 

Day-to-day life for a salesperson is full of negatives. Maybe turnover is high and growth isn’t sustainable. Perhaps they’re trying to work with a broken sales structure.

The tendency to hear more bad than good news, combined with the normal rejection of selling activity, can put salespeople in double-negative input jeopardy. 

This double negative does NOT make a positive!

Positive thought leads to positive results. You can take control of both your subconscious and conscious thoughts.

Here’s how:

When the conscious and subconscious are working together, you’re focused on creating solutions that move you forward. 

You’ll be more open to the guidance of a strategist who can pinpoint your broken systems and help you create a plan for long-term growth.

Instead of being limited by the [negative] warning signals of the past, you can incorporate them into a plan for success.

The attitude of sales success

“If you think you can do a thing or think you can’t do a thing, you’re right.” — Henry Ford

A positive, conscious mind is the difference between success and lack of success. All too often, past experience influences what you believe you can accomplish in the future. 

For example, if you have never been artistic and can’t draw a recognizable circle, you’ll tend to steer away from opportunities where drawing circles is required. 

Fortunately, study after study has proven that, with very few exceptions, anyone can change their ability to succeed by making conscious choices in how their brain works. 

A positive attitude focuses your conscious mind on the potential – not on the past. 

Focusing on what is possible overrides the default protection mechanism of the conscious and combines the power of both the conscious and subconscious toward achieving the potential. This increases belief, which leads to improved confidence. 

Improved confidence makes it easier to see the potential. 

So, if you think you can sell or think you can’t sell, you’re right. 

How to be successful in sales

Your subconscious and your conscious play a key role in everything you do, including closing the sale. Learning to take control of both helps you use the best of both, much like training your left brain and right brain to work together

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